For those google adwords fan. I would like to introduce you to a very good book. This book is by Perry Marshal about how to master the pay per click advertising with good. He advocate a good conversion ratio as the key to succeed in this field. It means that in order to be profitable, we need not to bid high but what we need to do is startegise and find the effective keywords which allow us to bid cheap but getting a lot of click and increase our conversion ratio. Personally, I think this is a one bargain book, cheeap and still the information inside this book is quite good not perfect but GOOD!.
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